5 Latest Marketing Trends to Watch for B2C eCommerce Business

1. Social media to continue as major influencer of online purchasing decisions
2. Voice search to cross 50% of all search queries
3. Video and rich media content to surprise growth
4. Augmented reality to take center stage
5. Marketing automation and more ecommerce store apps

Like previous years, this year too hundreds of reports on “emerging ecommerce trends to watch out in 2019” have been published online! We’ve gone through some of those reports and found them interesting with factual data. That one thing is common about all of them is the ecommerce sales is going to keep trending upward.

Why Upgrade Your Magento Store Now?

Is Your Store Upgraded to Magento 2.2.3?

To stay competitive is to stay updated. If your store isn’t updated yet to the latest version of Magento, you're very likely to fall behind the competition.

In the latest version of Magento 2.2.3, security aspect is mainly emphasized. It is for assuring current trend in online shopping worldwide. Like everyone, Magento also observes in-store transactions need to be foolproof as well as customers’ data has to be fully encrypted. Some features which this version brings in can drive growth of a store like never before, enhance operational efficiency of a store and help a store stand out in the competition.

3 Questions to Ask Before You Hire Magento Developers

There is no shortage of experienced Magento developers. Each of them claims to be the perfect fit for your business. But the sorry picture is most of them often fall short of delivering on expectations.

So, before you hire a Magento developer, identify the functions and features your store needs to have and ask yourself the following questions:

Native vs. Hybrid Mobile App Development for Mobile Commerce

Approach to Choose for your Business

Are you looking into developing a mobile app for your business? Not sure which type of mobile app will be a better fit for your business? Is it a native app or a hybrid app?

After exploring several users’ opinions, I’ve concluded that it’s business goal and requirement to determine a mobile app. If one has a full understanding of these apps, it’d be easier for one to determine. Check out them in this blog.

Add Fuel to Your Business Growth in 2019 Using Magento 2.3

Magento Commerce 2.3.0 is rolled out to deliver on your business ambitions.

Much anticipated Magento 2.3 is rolled out with 11 new ground-breaking features. Everyone, in one voice, is acknowledging the latest version of Magento can help continue merchants’ ambitions and success into 2019 while empowering Magento developers to deliver on client expectations faster and more easily.

Highlighted in this blog some outstanding features of Magento 2.3.0. Check out them to discover how this new version can transform eCommerce experience of a store owner as well as that of an online buyer.

Some SEO Best Practice to follow in 2017

Optimize for Mobile:

With more searches taking place from mobile and desktops, it has become inevitable to prepare for mobile-first indexing. To determine the website ranking, Google announced Mobile-first indexing first time in November 2016, with the intention to prioritize mobile sites to desktop sites. Google has also started favoring sites that have switched over to Accelerated Mobile Pages (AMPs).

Accelerated Mobile Pages is an open-source protocol that allows publishers to create pages that can load quickly on mobile devices. The idea is that, a handful of simple structural changes can make your site load up to four times faster and use eight times less data. AMP improves sites average session duration and bounce rate which is critical to get high rankings in search results.

5 Design Trends of 2017

Technologies and techniques that were prevalent in 2016, are going to have a strong influence in the design and patterns evolving in 2017. Since the web is an ever evolving space every trend that evolves have a very short duration time.

Down below we have listed 5 important designing trends we believe every designers should take advantage of in order to stay always ahead of the curve.