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Whether you’re just launching your website, or have been doing it for a while, it never hurts to revisit your content strategy and make it more relevant to the current times. It is always wise to keep your content up-to-date, innovative, and engaging for your customers and compels them to take necessary actions.
When you visit any brick-and-mortar store, you are often greeted by salesmen who look into your query and suggest products accordingly, depending on your budget. In the end, you leave the store feeling confident and happy about your purchase. This interaction determines the experience you have with that brand during every step of your buying journey. With the world going increasingly online, eCommerce stores need to provide a similar user experience to attract and retain customers. For an eCommerce store visitor, the first impression is often the last, and brands have to strive to create a lasting memory in the first brief seconds.
Social media marketing is no more just leveraged by huge businesses and brands and is equally beneficial for small businesses. There are various tools and strategies that help small business marketers successfully navigate the world of social media.
AR stands apart from all the emerging technologies of the modern world. It is steering the eCommerce world towards new horizons by opening new customer demographies by heightening the customer experience. AR has managed to successfully pique customer interest, and keep them engaged. It is revolutionizing the world of online shopping by providing customers an experience of brick-and-mortar stores from the comfort of their homes. The coming days will witness a huge surge of AR in the eCommerce market.
B2B is one of the fastest-growing segments that has witnessed unprecedented acceleration post the pandemic. Smartphones, tablets, and other mobile devices are extensively being used to shop online. B2B retailers are looking for a seamless “Amazon” like experience while shopping for products and services. B2B eCommerce has very different functionalities and demands that sets it apart. A marketplace is essentially an eCommerce site that provides a centralized platform for buyers and sellers to interact and do business seamlessly.
Your website landing page is not the place for mediocrity: as it can make or break your conversions. Visitors visit your website and click away and you rack your brains to understand why there are no significant conversions despite all the optimization work. To nudge the audience in the right direction, writing an engaging, precise, and targeted copy is essential. Copyrighting isn’t some high art, but at its very core, it is about persuasion. It is about communicating the right message to your audience and convincing them to take the right action.
It is estimated that 71% of consumers prefer to conduct queries by voice instead of typing. - PwC, 2018
Gone are the days when customers would be typing in the search box to look for answers to their queries. eCommerce has drastically changed the way people shop online and voice search is one of the most hyped trends of recent times. The rapid adoption of Virtual Assistants like Amazon’s Alexa, Google Assistant, Apple’s Siri, and Microsoft’s Cortana, are great platforms that are successful with voice queries. As an eCommerce vendor, this is something that you cannot afford to miss.
If you are looking to develop a website for your business, you are most likely to have been through the debate of Traditional CMS vs Headless CMS and the implications it poses to your business. A Content Management System or CMS is a crucial component of modern-day websites, allowing an application to manage digital content without code or developing new pages.
Every modern online business to thrive has to consider implementing a Content Management System (CMS). It provides the framework and functionality for web design and development and helps in the quick management of content. A CMS offers a centralized platform to create, edit, and manage all your organization’s content. The coronavirus pandemic has further digitalized the economy and highlighted the need for going online.
An online store today provides us the luxury of transcending boundaries and reaching audiences far and wide. It has equipped the entire world to access global products and services. To serve such a diverse audience, it is important to speak in their language and reach to them in a way that compels them to buy. In today’s global world, it’s a great idea to develop a multilingual website.
A Digital Experience Platform or DXP is an integrated set of technologies based on a common platform looking to meet the demands of companies undergoing digital transformation. Kentico has recently launched the Kentico Xperience 13 that is leading the future of digital experience platforms. The latest version of the Kentico 13 DXP is packed with a host of features and functionalities for marketers and developers, alike. With the rising market competition, Kentico 13 effectively accelerates digital communication for worldwide businesses.
Launching your Magento 2 website can be daunting especially without a well-crafted strategy for release. Each project has its special requirement and goal, and every launch, migration, or upgrade is different, but a checklist can highly help in navigating the unchartered territory.
Ensure that you go through the checklist to avoid any last-minute hiccups.
The world of “likes” and “shares” is now not only limited to personal conversations between individuals but is playing an equally important role in boosting up the sales of a brand and solidifying its position in the market. A brand’s social media presence makes it more approachable and is a great medium of conveying brand values, vision, and reaching key audience demography. Social media marketing has quickly become an important aspect of digital marketing and is leveraged equally by large enterprises as well as small businesses.
2020 is going to be remembered as the year that changed it all. While the world came to an economic standstill, eCommerce and digital sectors witnessed an unprecedented boom. While the world saw global lockdowns being implemented to deter the spread of the virus, businesses and consumers have increasingly adopted digital mediums to complete their routine tasks.
According to a report by IBM’s U.S Retail Index, department stores are expected to decline by over 60% for the full year. Meanwhile, e-commerce is projected to grow by nearly 20% in 2020.
Ready to promote your products online but don’t know how? With Google Merchant Center, now millions of people can discover, explore, and buy your products. Setting up a Google Merchant Center account is the first step in getting your products featured in the Shopping Ads campaign. You can edit your inventory whenever required, and reach your customers just where they are, catering to their niche demands. It is the perfect tool to show the right products to the right customers at the right time.
For example, a customer searches for “ceramic bowls online”, Google throws the following search results that guide the user to purchase the ceramic bowl from any of these online stores. The product ads appearing on the top of the search engine listings make it highly valuable. The Google product ads are highly effective, as they show the image of the product along with the price.
As a merchant, it gives your product much more relevance if it appears on the top of search page results right when potential customers are looking for it.
68% of online experiences begin with a search engine. (BrightEdge)
With more businesses getting online, it is important to make your website SEO-friendly and rank high on search engine results. Integrating SEO into your website will boost your rankings, especially on SERPs, and drive more traffic to your page. Once indexed, your web pages can serve the most relevant and valuable web-pages to users based on the niche topics they search for. With billions of people using search engines every day, only a meager 0.78% of Googlers click on results from the 2nd page. Therefore, it is important to develop an SEO-friendly website and build organic traffic to earn first-page rankings on Google.
The eCommerce landscape is constantly evolving and digital experiences are changing the way we shop. If you believe, that the world of online shopping is only restricted to B2C, then you couldn’t be further from the truth.
61% of B2B transactions start online. - Big Commerce
If you are a B2B merchant, it’s not enough to just create a website and add nominal features like product catalogs and a shopping cart since the market you are catering to has drastically changed and requires sophisticated, unique, and tailor-made solutions. The competition in the market is huge which means that in case the customers are not satisfied they will very quickly move on to your competitors.
With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — eCommerce is opening the doors of opportunity to countless entrepreneurs.
But like every other platform, the eCommerce industry is constantly evolving with the change in market circumstances and customer preferences. Many businesses across industries have now come online to capture the attention of the elusive audience. However, each online business is different and so no fixed formula works. It is essential to avoid cliches and understand the audience persona to market effectively.
