Compelling Features of a Powerful B2B eCommerce Website

90% of B2B customers research 2-7 sites before they make a purchase. 

The changing dynamics of the B2B world means that customers are increasingly shopping online through B2B websites. B2B stores need eCommerce as much as any consumer store. B2B vendors are moving away from traditional brick-and-mortar stores and are embracing digital transformation. A B2B website essentially refers to an online store for businesses to purchase the products they need to operate. Though every business differs, there are a few guiding modules or elements that every B2B website must-have.

How Does Dynamic Pricing Work In B2B eCommerce?

 A favorable outcome of the Covid-19 pandemic is the rapid acceleration of eCommerce and its subsequent adoption by the masses. According to research conducted by eMarketer, eCommerce sales witnessed a growth of 32.4% in 2020 while the figures for brick-and-mortar stores fell by 3.2%. The rapid rise in B2B eCommerce means that dynamic pricing is becoming an important aspect of the B2B model.