Compelling Features of a Powerful B2B eCommerce Website

90% of B2B customers research 2-7 sites before they make a purchase. 

The changing dynamics of the B2B world means that customers are increasingly shopping online through B2B websites. B2B stores need eCommerce as much as any consumer store. B2B vendors are moving away from traditional brick-and-mortar stores and are embracing digital transformation. A B2B website essentially refers to an online store for businesses to purchase the products they need to operate. Though every business differs, there are a few guiding modules or elements that every B2B website must-have.

How Does Dynamic Pricing Work In B2B eCommerce?

 A favorable outcome of the Covid-19 pandemic is the rapid acceleration of eCommerce and its subsequent adoption by the masses. According to research conducted by eMarketer, eCommerce sales witnessed a growth of 32.4% in 2020 while the figures for brick-and-mortar stores fell by 3.2%. The rapid rise in B2B eCommerce means that dynamic pricing is becoming an important aspect of the B2B model.

How are Marketplaces Driving Growth for Distributors?

 

The distribution industry can no longer function optimally if they continue using old-age methods of facilitating their business. The pandemic has further highlighted the need for digital accelerators to transform the end-to-end supply chain. With B2B customers leaning towards eCommerce, wholesale distributors also need to modify their channels accordingly. B2B marketplaces offer an opportunity for distributors to stay relevant, updated with the times, and provide users with an unparalleled customer experience.

Importance Of B2B Marketplace In Today's Digital Age

 

B2B is one of the fastest-growing segments that has witnessed unprecedented acceleration post the pandemic. Smartphones, tablets, and other mobile devices are extensively being used to shop online. B2B retailers are looking for a seamless “Amazon” like experience while shopping for products and services. B2B eCommerce has very different functionalities and demands that sets it apart. A marketplace is essentially an eCommerce site that provides a centralized platform for buyers and sellers to interact and do business seamlessly.

Valuable tips for making your website SEO-friendly

 

68% of online experiences begin with a search engine. (BrightEdge)

With more businesses getting online, it is important to make your website SEO-friendly and rank high on search engine results. Integrating SEO into your website will boost your rankings, especially on SERPs, and drive more traffic to your page. Once indexed, your web pages can serve the most relevant and valuable web-pages to users based on the niche topics they search for. With billions of people using search engines every day, only a meager 0.78% of Googlers click on results from the 2nd page. Therefore, it is important to develop an SEO-friendly website and build organic traffic to earn first-page rankings on Google.

The potential of B2B marketplace in today’s age

 

The eCommerce landscape is constantly evolving and digital experiences are changing the way we shop. If you believe, that the world of online shopping is only restricted to B2C, then you couldn’t be further from the truth. 

61% of B2B transactions start online. - Big Commerce

If you are a B2B merchant, it’s not enough to just create a website and add nominal features like product catalogs and a shopping cart since the market you are catering to has drastically changed and requires sophisticated, unique, and tailor-made solutions. The competition in the market is huge which means that in case the customers are not satisfied they will very quickly move on to your competitors.