When you visit any brick-and-mortar store, you are often greeted by salesmen who look into your query and suggest products accordingly, depending on your budget. In the end, you leave the store feeling confident and happy about your purchase. This interaction determines the experience you have with that brand during every step of your buying journey. With the world going increasingly online, eCommerce stores need to provide a similar user experience to attract and retain customers. For an eCommerce store visitor, the first impression is often the last, and brands have to strive to create a lasting memory in the first brief seconds.