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To thrive in the online world and reach a wide audience segment, digital marketing has become the go-to initiative. Navigating the world of digital marketing may seem daunting at first for businesses just stepping into this world. Businesses, therefore, require a trustworthy and competent digital partner to successfully manage their online marketing needs. But today, when everyone is claiming themselves to be adept in digital marketing, how do you find the right partner for your business?
Pay per click (PPC) advertising drives traffic and conversion from search engines. This advertising model allows advertisers to place advertisements on a platform and pay the host when the ad gets clicked. It is a great way to market your business and reach new customers online.
Major advertising platforms like Google Ads and Microsoft Ads (Bing) operate with a real-time bidding model, where advertising inventory is sold using a private automated auction leveraging real-time data. Running any search on Google or Bing will fetch ads displayed at the top of the results page.
The prime focus of small business owners is to get their business off the ground by promoting it on traditional channels like print media, via coupons, outdoor advertising, etc. However, in this age of rapid digital acceleration relying solely on traditional means of advertising can no longer suffice. Subscribing to the belief that a good product or service can sell itself without much promotion won’t survive in today’s competitive business landscape. While this strategy may bring in business for a short while, it is not sustainable in the long run. It is increasingly important to consider the global marketplace of online customers as your business landscape to gain maximum dividends. A robust digital marketing strategy can help you to navigate the choppy waters of online marketing effectively.
When you visit any brick-and-mortar store, you are often greeted by salesmen who look into your query and suggest products accordingly, depending on your budget. In the end, you leave the store feeling confident and happy about your purchase. This interaction determines the experience you have with that brand during every step of your buying journey. With the world going increasingly online, eCommerce stores need to provide a similar user experience to attract and retain customers. For an eCommerce store visitor, the first impression is often the last, and brands have to strive to create a lasting memory in the first brief seconds.
For people working in Sales, the primary objective is to find new ways for the organization to grow revenue. In this quest, they are so engrossed in attracting new clients, that they often ignore or fail to effectively nurture existing clients. The investment put into customer acquisition far exceeds that of customer retention. Businesses often succumb to the idea that their product or service is excellent to retain customers and they need not put in any extra efforts to retain their existing clientele. However, with the stiff competition in the market, the lack of nurturing of existing customers can prove to be a great pitfall and lead to a product decline.
Social media marketing is no more just leveraged by huge businesses and brands and is equally beneficial for small businesses. There are various tools and strategies that help small business marketers successfully navigate the world of social media.
Your website landing page is not the place for mediocrity: as it can make or break your conversions. Visitors visit your website and click away and you rack your brains to understand why there are no significant conversions despite all the optimization work. To nudge the audience in the right direction, writing an engaging, precise, and targeted copy is essential. Copyrighting isn’t some high art, but at its very core, it is about persuasion. It is about communicating the right message to your audience and convincing them to take the right action.
It is estimated that 71% of consumers prefer to conduct queries by voice instead of typing. - PwC, 2018
Gone are the days when customers would be typing in the search box to look for answers to their queries. eCommerce has drastically changed the way people shop online and voice search is one of the most hyped trends of recent times. The rapid adoption of Virtual Assistants like Amazon’s Alexa, Google Assistant, Apple’s Siri, and Microsoft’s Cortana, are great platforms that are successful with voice queries. As an eCommerce vendor, this is something that you cannot afford to miss.
Online traffic is what keeps an eCommerce store going. From the huge number of traffic that comes to your website, only a sizable portion are potential customers who will end up paying or using your products and services. Therefore, having huge traffic to your site will lead to better conversions and higher sales. Brands and marketers have equally stressed the importance of using SEO and PPC for increased web traffic. But what marketing technique is best suited to your brand? Do you need SEO, PPC, or an integrated approach? Let’s find out. While their end goal may be the same, they are vastly different concepts requiring different techniques and methodologies.
The world of “likes” and “shares” is now not only limited to personal conversations between individuals but is playing an equally important role in boosting up the sales of a brand and solidifying its position in the market. A brand’s social media presence makes it more approachable and is a great medium of conveying brand values, vision, and reaching key audience demography. Social media marketing has quickly become an important aspect of digital marketing and is leveraged equally by large enterprises as well as small businesses.
2020 is going to be remembered as the year that changed it all. While the world came to an economic standstill, eCommerce and digital sectors witnessed an unprecedented boom. While the world saw global lockdowns being implemented to deter the spread of the virus, businesses and consumers have increasingly adopted digital mediums to complete their routine tasks.
According to a report by IBM’s U.S Retail Index, department stores are expected to decline by over 60% for the full year. Meanwhile, e-commerce is projected to grow by nearly 20% in 2020.
Ready to promote your products online but don’t know how? With Google Merchant Center, now millions of people can discover, explore, and buy your products. Setting up a Google Merchant Center account is the first step in getting your products featured in the Shopping Ads campaign. You can edit your inventory whenever required, and reach your customers just where they are, catering to their niche demands. It is the perfect tool to show the right products to the right customers at the right time.
For example, a customer searches for “ceramic bowls online”, Google throws the following search results that guide the user to purchase the ceramic bowl from any of these online stores. The product ads appearing on the top of the search engine listings make it highly valuable. The Google product ads are highly effective, as they show the image of the product along with the price.
As a merchant, it gives your product much more relevance if it appears on the top of search page results right when potential customers are looking for it.
68% of online experiences begin with a search engine. (BrightEdge)
With more businesses getting online, it is important to make your website SEO-friendly and rank high on search engine results. Integrating SEO into your website will boost your rankings, especially on SERPs, and drive more traffic to your page. Once indexed, your web pages can serve the most relevant and valuable web-pages to users based on the niche topics they search for. With billions of people using search engines every day, only a meager 0.78% of Googlers click on results from the 2nd page. Therefore, it is important to develop an SEO-friendly website and build organic traffic to earn first-page rankings on Google.
The core benefit of a pre-launch campaign is to create hype around your brand and generate a positive market buzz. All brands today prior to launch create marketing campaigns to generate ample curiosity around their product among the target audience. No matter how exciting or amazing your product or brand might be, you need to sell the concept to the world. Unfortunately, just an amazing product is not enough to get you customers or sell your product right away.
In the last year, businesses have lost $756 billion because of poor eCommerce personalization. (OptinMonster)
