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The social media landscape is constantly changing, and new trends are taking on the market daily. Social media has become such an integral part of our lives that the first thing we do on waking up is to check our social media feeds. Given the importance social media enjoys in the daily lives of consumers, brands and marketers are scrambling for new ways to gain audience attention.
eCommerce metrics essentially serve as a guide to making informed and data-backed decisions. Selling online without tracking your performance is akin to shooting in the dark. The most successful online stores are thriving because they are analyzing their metrics and using them to their benefit. Every marketing or promotional decision of your company should be data-backed to yield maximum results. But not all metrics are valuable and identifying the key metrics will help you in improving the performance of your online store.
Cyber Monday refers to the Monday after the Thanksgiving holiday, which is a 24-hour online shopping event generally observed in the United States.
68% of online experiences begin with a search engine. (BrightEdge)
With more businesses getting online, it is important to make your website SEO-friendly and rank high on search engine results. Integrating SEO into your website will boost your rankings, especially on SERPs, and drive more traffic to your page. Once indexed, your web pages can serve the most relevant and valuable web-pages to users based on the niche topics they search for. With billions of people using search engines every day, only a meager 0.78% of Googlers click on results from the 2nd page. Therefore, it is important to develop an SEO-friendly website and build organic traffic to earn first-page rankings on Google.
The core benefit of a pre-launch campaign is to create hype around your brand and generate a positive market buzz. All brands today prior to launch create marketing campaigns to generate ample curiosity around their product among the target audience. No matter how exciting or amazing your product or brand might be, you need to sell the concept to the world. Unfortunately, just an amazing product is not enough to get you customers or sell your product right away.
In the last year, businesses have lost $756 billion because of poor eCommerce personalization. (OptinMonster)
