Ut eleifend tortor aliquet, fringilla nunc non, consectetur magna.
Ut eleifend tortor aliquet, fringilla nunc non, consectetur magna.
Ut eleifend tortor aliquet, fringilla nunc non, consectetur magna.
Launching your Magento 2 website can be daunting especially without a well-crafted strategy for release. Each project has its special requirement and goal, and every launch, migration, or upgrade is different, but a checklist can highly help in navigating the unchartered territory.
Ensure that you go through the checklist to avoid any last-minute hiccups.
The world of “likes” and “shares” is now not only limited to personal conversations between individuals but is playing an equally important role in boosting up the sales of a brand and solidifying its position in the market. A brand’s social media presence makes it more approachable and is a great medium of conveying brand values, vision, and reaching key audience demography. Social media marketing has quickly become an important aspect of digital marketing and is leveraged equally by large enterprises as well as small businesses.
2020 is going to be remembered as the year that changed it all. While the world came to an economic standstill, eCommerce and digital sectors witnessed an unprecedented boom. While the world saw global lockdowns being implemented to deter the spread of the virus, businesses and consumers have increasingly adopted digital mediums to complete their routine tasks.
According to a report by IBM’s U.S Retail Index, department stores are expected to decline by over 60% for the full year. Meanwhile, e-commerce is projected to grow by nearly 20% in 2020.
Ready to promote your products online but don’t know how? With Google Merchant Center, now millions of people can discover, explore, and buy your products. Setting up a Google Merchant Center account is the first step in getting your products featured in the Shopping Ads campaign. You can edit your inventory whenever required, and reach your customers just where they are, catering to their niche demands. It is the perfect tool to show the right products to the right customers at the right time.
For example, a customer searches for “ceramic bowls online”, Google throws the following search results that guide the user to purchase the ceramic bowl from any of these online stores. The product ads appearing on the top of the search engine listings make it highly valuable. The Google product ads are highly effective, as they show the image of the product along with the price.
As a merchant, it gives your product much more relevance if it appears on the top of search page results right when potential customers are looking for it.
68% of online experiences begin with a search engine. (BrightEdge)
With more businesses getting online, it is important to make your website SEO-friendly and rank high on search engine results. Integrating SEO into your website will boost your rankings, especially on SERPs, and drive more traffic to your page. Once indexed, your web pages can serve the most relevant and valuable web-pages to users based on the niche topics they search for. With billions of people using search engines every day, only a meager 0.78% of Googlers click on results from the 2nd page. Therefore, it is important to develop an SEO-friendly website and build organic traffic to earn first-page rankings on Google.
The core benefit of a pre-launch campaign is to create hype around your brand and generate a positive market buzz. All brands today prior to launch create marketing campaigns to generate ample curiosity around their product among the target audience. No matter how exciting or amazing your product or brand might be, you need to sell the concept to the world. Unfortunately, just an amazing product is not enough to get you customers or sell your product right away.
In the last year, businesses have lost $756 billion because of poor eCommerce personalization. (OptinMonster)
The eCommerce landscape is constantly evolving and digital experiences are changing the way we shop. If you believe, that the world of online shopping is only restricted to B2C, then you couldn’t be further from the truth.
61% of B2B transactions start online. - Big Commerce
If you are a B2B merchant, it’s not enough to just create a website and add nominal features like product catalogs and a shopping cart since the market you are catering to has drastically changed and requires sophisticated, unique, and tailor-made solutions. The competition in the market is huge which means that in case the customers are not satisfied they will very quickly move on to your competitors.
