SEO vs PPC: What to use for your brand?

Online traffic is what keeps an eCommerce store going. From the huge number of traffic that comes to your website, only a sizable portion are potential customers who will end up paying or using your products and services. Therefore, having huge traffic to your site will lead to better conversions and higher sales. Brands and marketers have equally stressed the importance of using SEO and PPC for increased web traffic. But what marketing technique is best suited to your brand? Do you need SEO, PPC, or an integrated approach? Let’s find out. While their end goal may be the same, they are vastly different concepts requiring different techniques and methodologies.

Why should you be using Kentico 13 as your DXP?

A Digital Experience Platform or DXP is an integrated set of technologies based on a common platform looking to meet the demands of companies undergoing digital transformation. Kentico has recently launched the Kentico Xperience 13 that is leading the future of digital experience platforms. The latest version of the Kentico 13 DXP is packed with a host of features and functionalities for marketers and developers, alike. With the rising market competition, Kentico 13 effectively accelerates digital communication for worldwide businesses.

Go-Live Checklist for Magento 2 Website

Launching your Magento 2 website can be daunting especially without a well-crafted strategy for release. Each project has its special requirement and goal, and every launch, migration, or upgrade is different, but a checklist can highly help in navigating the unchartered territory. 

Ensure that you go through the checklist to avoid any last-minute hiccups.

Not investing in Social Media marketing for your business? You are missing out on sales!

The world of “likes” and “shares” is now not only limited to personal conversations between individuals but is playing an equally important role in boosting up the sales of a brand and solidifying its position in the market. A brand’s social media presence makes it more approachable and is a great medium of conveying brand values, vision, and reaching key audience demography. Social media marketing has quickly become an important aspect of digital marketing and is leveraged equally by large enterprises as well as small businesses.

How has the pandemic accelerated the growth of Digital Commerce?

2020 is going to be remembered as the year that changed it all. While the world came to an economic standstill, eCommerce and digital sectors witnessed an unprecedented boom. While the world saw global lockdowns being implemented to deter the spread of the virus, businesses and consumers have increasingly adopted digital mediums to complete their routine tasks.

According to a report by IBM’s U.S Retail Index, department stores are expected to decline by over 60% for the full year. Meanwhile, e-commerce is projected to grow by nearly 20% in 2020.

How Google Merchant Center helps in boosting online sales?

Ready to promote your products online but don’t know how? With Google Merchant Center, now millions of people can discover, explore, and buy your products. Setting up a Google Merchant Center account is the first step in getting your products featured in the Shopping Ads campaign. You can edit your inventory whenever required, and reach your customers just where they are, catering to their niche demands. It is the perfect tool to show the right products to the right customers at the right time. 

For example, a customer searches for “ceramic bowls online”, Google throws the following search results that guide the user to purchase the ceramic bowl from any of these online stores. The product ads appearing on the top of the search engine listings make it highly valuable. The Google product ads are highly effective, as they show the image of the product along with the price.

As a merchant, it gives your product much more relevance if it appears on the top of search page results right when potential customers are looking for it.

Valuable tips for making your website SEO-friendly

 

68% of online experiences begin with a search engine. (BrightEdge)

With more businesses getting online, it is important to make your website SEO-friendly and rank high on search engine results. Integrating SEO into your website will boost your rankings, especially on SERPs, and drive more traffic to your page. Once indexed, your web pages can serve the most relevant and valuable web-pages to users based on the niche topics they search for. With billions of people using search engines every day, only a meager 0.78% of Googlers click on results from the 2nd page. Therefore, it is important to develop an SEO-friendly website and build organic traffic to earn first-page rankings on Google.