Customer Retention Strategies To Increase Profits & Grow Sales

For people working in Sales, the primary objective is to find new ways for the organization to grow revenue. In this quest, they are so engrossed in attracting new clients, that they often ignore or fail to effectively nurture existing clients. The investment put into customer acquisition far exceeds that of customer retention. Businesses often succumb to the idea that their product or service is excellent to retain customers and they need not put in any extra efforts to retain their existing clientele. However, with the stiff competition in the market, the lack of nurturing of existing customers can prove to be a great pitfall and lead to a product decline.

How Can MS Dynamics 365 Business Central Transform Your Business Process?

Technological advancement has put immense pressure on enterprises to take initiatives in becoming digital. There is fierce competition today in acquiring new customers and making them loyal to your brand. To do this successfully, customers need to embrace digital transformation techniques.

Guide To Social Media Marketing 101 For Small Businesses

 

Social media marketing is no more just leveraged by huge businesses and brands and is equally beneficial for small businesses. There are various tools and strategies that help small business marketers successfully navigate the world of social media.

How Is AR Enhancing The Online Shopping Experience?

AR stands apart from all the emerging technologies of the modern world. It is steering the eCommerce world towards new horizons by opening new customer demographies by heightening the customer experience. AR has managed to successfully pique customer interest, and keep them engaged. It is revolutionizing the world of online shopping by providing customers an experience of brick-and-mortar stores from the comfort of their homes. The coming days will witness a huge surge of AR in the eCommerce market.

Compelling Features of a Powerful B2B eCommerce Website

90% of B2B customers research 2-7 sites before they make a purchase. 

The changing dynamics of the B2B world means that customers are increasingly shopping online through B2B websites. B2B stores need eCommerce as much as any consumer store. B2B vendors are moving away from traditional brick-and-mortar stores and are embracing digital transformation. A B2B website essentially refers to an online store for businesses to purchase the products they need to operate. Though every business differs, there are a few guiding modules or elements that every B2B website must-have.

How Does Dynamic Pricing Work In B2B eCommerce?

 A favorable outcome of the Covid-19 pandemic is the rapid acceleration of eCommerce and its subsequent adoption by the masses. According to research conducted by eMarketer, eCommerce sales witnessed a growth of 32.4% in 2020 while the figures for brick-and-mortar stores fell by 3.2%. The rapid rise in B2B eCommerce means that dynamic pricing is becoming an important aspect of the B2B model.

How are Marketplaces Driving Growth for Distributors?

 

The distribution industry can no longer function optimally if they continue using old-age methods of facilitating their business. The pandemic has further highlighted the need for digital accelerators to transform the end-to-end supply chain. With B2B customers leaning towards eCommerce, wholesale distributors also need to modify their channels accordingly. B2B marketplaces offer an opportunity for distributors to stay relevant, updated with the times, and provide users with an unparalleled customer experience.